Archive for November 2nd, 2008
State Farm Sponsors Hispanic Voting Drive
Thursday 26 June 2008 by: Miriam Jordan, The Wall Street Journal With an eye on the fast-growing Hispanic market, State Farm Insurance Cos. will announce Thursday that it will be the lead sponsor of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote. That will make it [...]
Insurance and the Hispanic market
Though Hispanics are buying cars and homes at record rates, they still represent
the group most underserved by the insurance industry. The percentages of Hispanics who
have various kinds of insurance are significantly lower than non-Hispanic whites and
other minority group.
In addition, Hispanics are much less likely to have ever met with a financial planner.
According to a Hispanic Market Weekly report on the insurance industry, almost three
times as many non-Hispanic whites have met with a financial advisor as Hispanics
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