Comments on: Insurance and the Hispanic market http://www.urzola.com/2008/11/02/insurance-and-the-hispanic-market/ por Carlos Urzola Wed, 05 Nov 2008 14:11:09 -0500 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.urzola.com/2008/11/02/insurance-and-the-hispanic-market/comment-page-1/#comment-8 admin Wed, 05 Nov 2008 14:11:09 +0000 http://www.urzola.com/?p=123#comment-8 I agree with you; there are a lot of mistakes made by marketing companies targeting Hispanics, they think because we all share the same language we think the same; we have different cultures, roots, food, etc. and yes we should support each other doing business, friendships, etc. I agree with you; there are a lot of mistakes made by marketing companies targeting Hispanics, they think because we all share the same language we think the same; we have different cultures, roots, food, etc.
and yes we should support each other doing business, friendships, etc.

]]> By: Rudy Rivas, President & CEO http://www.urzola.com/2008/11/02/insurance-and-the-hispanic-market/comment-page-1/#comment-7 Rudy Rivas, President & CEO Wed, 05 Nov 2008 06:54:46 +0000 http://www.urzola.com/?p=123#comment-7 I have been very successful in selling health insurance to Hispanics in America. My strategy is completely different than the major insurance companies in America. Most just want to produce brochures in "Spanish" and expect products to sell instantly. Years ago while sitting in a meeting with one of the largest insurance corporations one of the Sr. VP's of the company said (when the conversation turned to marketing to Hispanics). "marketing to those folks is a waste of time, most can't even read." After a few minutes he remembered I was sitting in the room, and he looked over and said, "oh, I did not mean you". I only hope Hispanics would continue to purchase products from each other, we will all make each other quite wealthy if we all just purchased products from each other! Stay Healthy, Rudy Rivas, President Hispanic Insurance I have been very successful in selling health insurance to Hispanics in America.

My strategy is completely different than the major insurance companies in America. Most just want to produce brochures in “Spanish” and expect products to sell instantly.

Years ago while sitting in a meeting with one of the largest insurance corporations one of the Sr. VP’s of the company said (when the conversation turned to marketing to Hispanics). “marketing to those folks is a waste of time, most can’t even read.” After a few minutes he remembered I was sitting in the room, and he looked over and said, “oh, I did not mean you”.

I only hope Hispanics would continue to purchase products from each other, we will all make each other quite wealthy if we all just purchased products from each other!

Stay Healthy,

Rudy Rivas, President
Hispanic Insurance

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