Archive for April, 2009
Many Latinos see discrimination and racism as a basic fact of life.
But according to a report released by the Southern Poverty Law Center on Tuesday, it’s not just undocumented Latinos who have come to that conclusion. U.S. citizens of Latin American descent also reported racial profiling and discrimination by law enforcement and regular community members on the street — in spite of living in the U.S. [...]
Lost In Translation: When Bad Hispanic Advertising Happens To Good Companies
Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider Hispanic cultural nuances when planning their outreach efforts. Read more at Hispanic Trending
Five ways in which Lawyers can better serve their Latino clients
Five ways in which I believe lawyers can provide better service to their Hispanic customers… I address this subject fully assuming that you Mrs. / Mr. Lawyer have realized the opportunities that exist through catering to the needs of the largest minority in the Nation. To successfully accomplish this, some adaptations must take place within [...]
Marketing to the New Cultural Mix
To download the powerpoint presentation Marketing to the New Cultural Mix, right click mouse on the link below and choose “save as”. Marketing to the New cultural Mix
Hispanic or Latino?
The essence of being Hispanic is the sharing of a common heritage. That cultural heritage is traced back to the rich history of the Iberian Peninsula. The Romans left the indelible seal of Christianity and the Arabs made scientific, architectural, literary and philosophical contributions. All of this peoples (Iberians, Celts, Phoenicians, Visigoths, Greeks, Carthaginians, Romans, [...]
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