Archive for April 19th, 2009
Lost In Translation: When Bad Hispanic Advertising Happens To Good Companies
Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider Hispanic cultural nuances when planning their outreach efforts. Read more at Hispanic Trending
Five ways in which Lawyers can better serve their Latino clients
Five ways in which I believe lawyers can provide better service to their Hispanic customers… I address this subject fully assuming that you Mrs. / Mr. Lawyer have realized the opportunities that exist through catering to the needs of the largest minority in the Nation. To successfully accomplish this, some adaptations must take place within [...]
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