I recently had a conversation with a prospect who had called and requested an estimate on developing a brochure in Spanish. I quickly realized that this individual was interested in translation of an existing piece, not necessarily cultural marketing strategies for their target audience. Read more
Asides
Cultural Marketing Strategies – Reaching Latino consumers
Hispanic Tips
- Border’s way of life often just a memory – casual trips across the Rio Grande now are just old memories September 5, 2010
- Nearly a dozen states have filed a legal brief in support of Arizona’s controversial immigration law SB1070 – – A “friend of the court” brief filed with the San Francisco-based 9th U.S. Circuit Court of Appeals on Friday argues that a federal judge was wrong to block implementation of key provisions of the law. – Michigan, Alabama, Florida, Idaho, Louisiana, Nebraska, Pennsylvania, South Carolina, South Dakota, Texas and Virginia September 5, 2010
- How illegal immigrants are helping Social Security – Stephen C. Goss, the chief actuary of the Social Security Administration and someone who enjoys bipartisan support for his straightforwardness, said that by 2007, the Social Security trust fund had received a net benefit of somewhere between $120 billion and $240 billion from unauthorized immigrants. September 5, 2010
© 2010 Punto de Vista. 
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