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Cultural Marketing Strategies – Reaching Latino consumers
I recently had a conversation with a prospect who had called and requested an estimate on developing a brochure in Spanish. I quickly realized that this individual was interested in translation of an existing piece, not necessarily cultural marketing strategies for their target audience. Read more
Reaching Latinos in Spanish
One of the subjects that is starting to get as much press as sports lately (Tiger Woods & Olympics aside) is the Census, and the rapidly growing U.S. Hispanic population, which accounts for 15% of the total US population. Knowing this, I’ve been very curious about Hispanic’s online penetration and behavior and I was very [...]
We must stop the negative immigration rage!
Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. Read more
The New General Market
Current trends suggest expanding Latino influence will blur the lines and Hispanic and general markets will collide, with the resulting merger revealing a new, evolved American general market. Read more
Latinos may be ‘future’ of U.S. Catholic Church
ST. LOUIS, Missouri (CNN) — “I’ll take two chili, uh…” a hungry customer stammers at the front of a two-hour-long line. “Chile rellenos,” the money-handler trills back in perfect Spanish. This is not a trendy Tex-Mex restaurant; and it’s more than 1,000 miles from the Mexican border. Read more
Money Trickles North as Mexicans Help Relatives
During the best of the times, Miguel Salcedo’s son, an illegal immigrant in San Diego, would be sending home hundreds of dollars a month to support his struggling family in Mexico. But at times like these, with the American economy out of whack and his son out of work, Mr. Salcedo finds himself doing what [...]
Despite Recession, Startup Hispanic Endeavors Grow
NEW YORK (AdAge.com) — Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital. Read more
Myriam Marquez Makes History as the Miami Herald’s First Hispanic Editorial Page Editor
When Myriam Marquez was named the editorial page editor of the Miami Herald this summer, she became the first Hispanic — and the first woman — to lead the Herald’s editorial department since the paper’s inception in 1903. more
Why Hispanics Live Long Lives
U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity. This is a fact that continues to puzzle the medical community. On the surface it does not make a lot of sense. Read more
Few Minority Companies Benefited From Florida’s $190 Million Scripps Project
West Palm Beach — Local businesses owned by minorities and women missed out on much of the work from the taxpayer-funded construction of The Scripps Research Institute’s new Palm Beach County campus. Read more
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