Punto de Vista

Reaching Latinos in Spanish

admin — Fri, 05 Mar 2010 12:46:30 +0000

One of the subjects that is starting to get as much press as sports lately (Tiger Woods & Olympics aside) is the Census, and the rapidly growing U.S. Hispanic population, which accounts for 15% of the total US population. Knowing this, I’ve been very curious about Hispanic’s online penetration and behavior and I was very happy to come across a recent AOL study that has some wonderful insights about it. Read more

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We must stop the negative immigration rage!

admin — Sun, 14 Feb 2010 12:40:38 +0000

Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. Read more

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The New General Market

admin — Sat, 21 Nov 2009 15:47:34 +0000

Current trends suggest expanding Latino influence will blur the lines and Hispanic and general markets will collide, with the resulting merger revealing a new, evolved American general market. Read more

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Latinos may be ‘future’ of U.S. Catholic Church

admin — Thu, 19 Nov 2009 21:56:15 +0000

ST. LOUIS, Missouri (CNN) — “I’ll take two chili, uh…” a hungry customer stammers at the front of a two-hour-long line. “Chile rellenos,” the money-handler trills back in perfect Spanish. This is not a trendy Tex-Mex restaurant; and it’s more than 1,000 miles from the Mexican border. Read more

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Money Trickles North as Mexicans Help Relatives

admin — Mon, 16 Nov 2009 19:54:46 +0000

During the best of the times, Miguel Salcedoâ€™s son, an illegal immigrant in San Diego, would be sending home hundreds of dollars a month to support his struggling family in Mexico. But at times like these, with the American economy out of whack and his son out of work, Mr. Salcedo finds himself doing what he never imagined he would have to do: wiring pesos north. Read more

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Despite Recession, Startup Hispanic Endeavors Grow

admin — Sat, 07 Nov 2009 14:11:08 +0000

NEW YORK (AdAge.com) — Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital. Read more

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Myriam Marquez Makes History as the Miami Herald’s First Hispanic Editorial Page Editor

admin — Tue, 29 Sep 2009 22:48:18 +0000

When Myriam Marquez was named the editorial page editor of the Miami Herald this summer, she became the first Hispanic — and the first woman — to lead the Herald’s editorial department since the paper’s inception in 1903. more

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Why Hispanics Live Long Lives

admin — Thu, 20 Aug 2009 00:05:15 +0000

U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.Â This is a fact that continues to puzzle the medical community.Â On the surface it does not make a lot of sense.Â Read more

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Few Minority Companies Benefited From Florida’s $190 Million Scripps Project

admin — Thu, 30 Jul 2009 16:47:58 +0000

West Palm Beach — Local businesses owned by minorities and women missed out on much of the work from the taxpayer-funded construction of The Scripps Research Institute’s new Palm Beach County campus. Read more

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Hispanics Divided Over Census Boycott

admin — Fri, 17 Jul 2009 12:50:06 +0000

The Census Bureau is waging an extensive campaign to make sure that minorities, including millions of illegal immigrants, are counted in next year’s census.
But some in the Hispanic community are trying to undermine that effort. They want undocumented immigrants to boycott the census to send a protest message to Congress about the need to overhaul immigration laws. Read more

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