Reaching Latinos in Spanish

One of the subjects that is starting to get as much press as sports lately (Tiger Woods & Olympics aside) is the Census, and the rapidly growing U.S. Hispanic population, which accounts for 15% of the total US population. Knowing this, I’ve been very curious about Hispanic’s online penetration and behavior [...]

Myriam Marquez Makes History as the Miami Herald’s First Hispanic Editorial Page Editor

When Myriam Marquez was named the editorial page editor of the Miami Herald this summer, she became the first Hispanic — and the first woman — to lead the Herald’s editorial department since the paper’s inception in 1903. more
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Marketing to the New Cultural Mix

To download the powerpoint presentation Marketing to the New Cultural Mix, right click mouse on the link below and choose “save as”.
Marketing to the New cultural Mix

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Hispanic or Latino?

The essence of being Hispanic is the sharing of a common heritage. That cultural heritage is traced back to the rich history of the Iberian Peninsula. The Romans left the indelible seal of Christianity and the Arabs made scientific, architectural, literary and philosophical contributions. All of this peoples (Iberians, Celts, Phoenicians, Visigoths, Greeks, Carthaginians, Romans, [...]