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Cultural Marketing Strategies – Reaching Latino consumers
I recently had a conversation with a prospect who had called and requested an estimate on developing a brochure in Spanish. I quickly realized that this individual was interested in translation of an existing piece, not necessarily cultural marketing strategies for their target audience. Read more
Five ways in which Lawyers can better serve their Latino clients
Five ways in which I believe lawyers can provide better service to their Hispanic customers… I address this subject fully assuming that you Mrs. / Mr. Lawyer have realized the opportunities that exist through catering to the needs of the largest minority in the Nation. To successfully accomplish this, some adaptations must take place within [...]
Is the United States education system in good shape?
For quite some time I was wondering why my kids are not opening a book or having to do “homework†at home; the question was answer by my kid one day, I did it at school! How can you do it at school I replied? Well dad the teacher always gives us time to finish [...]
9th Annual Hispanic Achievement Awards Banquet
The Hispanic Affairs Advisory Board of Lee County Proudly Invites You To Join Them At Their “2008 Hispanic Achievement Awards Banquet” Tuesday, September 30th, 2008 6:00 p.m. to 9:00 p.m. Broadway Palm Dinner Theater 1380 Colonial Boulevard, Fort Myers, Florida Tickets: $25 per person (includes buffet dinner) Keynote Speaker: The Honorable Jeffrey D. Kottkamp Lieutenant [...]
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