Current trends suggest expanding Latino influence will blur the lines and Hispanic and general markets will collide, with the resulting merger revealing a new, evolved American general market. Read more
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Thursday 26 June 2008
by: Miriam Jordan, The Wall Street Journal
With an eye on the fast-growing Hispanic market, State Farm Insurance Cos. will announce Thursday that it will be the lead sponsor of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote. That will make it the first [...]
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