economy
Reaching Latinos in Spanish
One of the subjects that is starting to get as much press as sports lately (Tiger Woods & Olympics aside) is the Census, and the rapidly growing U.S. Hispanic population, which accounts for 15% of the total US population. Knowing this, I’ve been very curious about Hispanic’s online penetration and behavior and I was very [...]
Money Trickles North as Mexicans Help Relatives
During the best of the times, Miguel Salcedo’s son, an illegal immigrant in San Diego, would be sending home hundreds of dollars a month to support his struggling family in Mexico. But at times like these, with the American economy out of whack and his son out of work, Mr. Salcedo finds himself doing what [...]
Despite Recession, Startup Hispanic Endeavors Grow
NEW YORK (AdAge.com) — Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital. Read more
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