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U.S. citizens of Latin American descent also reported racial profiling and discrimination by law enforcement and regular community members on the street — in spite of living in the U.S. legally. Read more

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TIME LINE

• The word “Latin” comes to us from a tribe in early Italy called the Latins
• The Latins lived in Latium whose capital city was Rome. Their language was called Latin.
• As Rome’s Empire grew their language, Latin, spread throughout the Roman Empire later evolving into several “Romance” languages; Italian, Spanish, Portuguese, and French. People from these countries are referred to as Latin, their language is derived from “Latin”.
• Romans invaded the Iberian Peninsula they found a city already there called Hispalis (Seville)
• Later on the Romans annexed the Iberian Peninsula making it a province named Hispania
• Sometime later the name evolved from Hispania to España
• The word Hispania thus refers to the people and culture of the Iberian Peninsula, Spain in particular.
• The term Hispano (Hispanic) later was used in referring to Spain and its subsequent New World – New Spain, conquered territories which cover most of Latino America
• Hispanic thus refers to people whose culture and heritage have ties to Spain and, in the case of second and third generation Hispanic-Americans, who may or may not speak Spanish
• In the U.S. the term Hispanic (Hispano) gained acceptance after it was picked up by the government and used in forms and census to identify people with Spanish heritage.
• There is controversy among our community for the label Hispanic because it represents the roots of oppression from Spain. That is because Hispania was the name of one of the Roman provinces that now constitutes Spain.
• Also the label Latino is controversial because encompasses almost anyone from a culture with Latin roots. That could be Italians, Portuguese, French, and so on.
• Despite the controversy according to a survey 34% prefer Hispanic, 11% prefer Latino and the rest do not have a preference.

At the end we all are from America (North, Central or South America) and from our countries of origin (Colombia, Panama, Mexico, etc.). It does not matter how the label you, we should be proud of our heritage, culture and country of origins.

To download the powerpoint presentation Marketing to the New Cultural Mix, right click mouse on the link below and choose “save as”.

Marketing to the New cultural Mix

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Barack Obama

In environment involves updating old buildings to become “Green”, making sustainability a big part of his plan therefore it is important for Hispanic architects, general contractors and other trades to become LEED certified in order to participate in this phase.
Infrastructure requires remodeling of the roads, utilities, governmental buildings among other things.
Healthcare will bring cost effective insurance and Education entails implementing technology to the schools, hiring new teachers, additions, new schools among other things.
Also is important to know that in order not to waste money the president and his team will monitor the expenditure in a regular basis.
The Hispanic population is part of this plan, our brothers from central, and south America are big players in construction and we have to play an active role.
Please play the video to listen to his plan